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Segment Marketing Manager - (LS11404)

SUMMARY:
The Segment Marketing Manager position is responsible for formulating and executing integrated, strategically-focused marketing plans to drive demand in order to achieve revenue and market segment penetration goals, across prospective and current clients, for an assigned business unit, in alignment with the corporate brand strategy.
JOB RESPONSIBILITIES:
Maximize the conversion of site visitors to qualified leads by driving prospective clients to
the website and contact centers through a combination of online and offline marketing
events and programs
Work closely with sales management, product/engineering management, and the sales
teams to drive results that equal the market potential through the expansion of Spartan
Motors? footprint in existing customer base and into new customer accounts
Partner with the sales team to enhance their success through recommending and
developing tools such as email campaigns, white papers, collateral, presentation materials,
webinars and company/industry profiles
Support, as needed, corporate-sponsored activities, such as customer conferences, annual
kickoffs, trade shows, and other ad-hoc activities by serving as segment or regional
contact; providing project management and other support
Lead demand generation planning efforts for your respective segment, including helping to
develop the overall strategy, producing new and nurtured lead generation goals and
forecasts, managing the budget and measuring overall results against plans
Achieve marketing qualified lead and pipeline targets by planning and executing marketing
programs including email campaigns, webinars, trade shows, social media programs, video
production, digital display advertising and marketing with third parties
Collaborate with content marketing to optimize email copy, web landing pages, and other
program-related collateral that drive conversions and prospects into the lead funnel
Initiate and manage lead nurturing programs to accelerate prospects moving through the
demand generation funnel
Analyze project performance and company impact to drive insights and make
recommendations to improve performance
Track and report on campaign costs, performance, and ROI to understand channel and
offer performance
Partner with cross-functional teams in sales, content marketing, product marketing, sales
operations, etcetera to ensure generated leads are high quality and being acted on
appropriately
Solve complex problems with minimal assistance
Other tasks as assigned
QUALIFICATIONS:
Bachelor?s degree in marketing, business, or related field required; Master?s degree
preferred
Minimum of five years related experience managing and/or leading marketing campaigns
that vary in scope and complexity
Previous experience collaborating with highly driven sales teams as demonstrated through
a solid understanding of sales cycles and sales tool development
Solid background in direct marketing and lead generation across multiple channels,
including web-based communications including B2B lead generation and opportunity
creation
Proven success combining creative thinking skills with the ability to create accurate
forecasts and implement programs on time, within budget, and in support of strategic
goals and objectives
Able to clearly and concisely articulate a compelling business case in support of proposed
programs and initiatives, and to direct and influence others to achieve timely results
Strong analytic skills including a foundation for executing data-driven closed loop
marketing campaigns with demonstrable ROI
Proven ability to develop and manage budgets and provide management reporting
Experience monitoring the correlation between action and results, including champion-
challenger testing, while leveraging that information to make improvements mid-project
Good judgment with ability to make timely and sound decisions
Versatile, flexible, and a willingness to work with changing priorities
Self-motivated with the ability to organize, prioritize, and handle multiple projects in a fast-paced, deadline-focused, hands-on environment
Strong and consistent attention to detail
Creative and innovative team player
Intermediate level user on Microsoft office applications
Experience with Eloqua, Marketo, Pardot, Salesforce.com
Strong:
o Communication skills, written and verbal
o Interpersonal skills
o Organizational, problem-solving, presentation, critical thinking, and analytical skills
Willing to travel, as needed
Spartan Motors Inc. an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.



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